// products
We build our own
software too.
Idara Setu and Idara Connect are live with real users on them today, two WordPress plugins are out alongside them, and ApnaPixlo is close behind. They are Idara Studio products — same team, same standard. They are here because software with real users on it is better evidence than a testimonial.

Attendance marked for a whole class in one pass.
Idara Setu
Live
School and coaching centre management.
Live and in use by schools and coaching classes. Attendance, fees, receipts, marks and report cards in one mobile-first app, with WhatsApp reminders going to parents automatically. It replaces the paper register, the spreadsheet, and the class WhatsApp group.

One row of your file becomes one personal message.
Idara Connect
Live
WhatsApp messaging for Indian businesses.
Order confirmations, appointment reminders and payment updates go to a whole customer list at once, each one addressed to the person reading it. Built on the official WhatsApp Business API, so a business can see who received a message and who read it without ringing anyone to check.

Preview build — a guest finds their photos from a selfie.
ApnaPixlo
Coming soon
Photo discovery for Indian weddings and events.
A guest will open the event link, take a selfie, and get back only the photos they appear in. Being built for photographers handling thousands of images per event, in the Hindi-English their customers actually speak.
Also from the studio
Idara Reading Time
An honest reading estimate on a post, counted from the words that are actually there.
Idara Business Hours
Opening hours that say open or closed right now, not a table the reader has to work out.
Both are live on idara.studio. Each plugin does one thing, which is the whole idea.
// why_we_build_products
An agency that has never shipped its own software has never had to live with its own decisions.
Running a product means carrying the support tickets, the migrations, the version upgrades and the 2am outage. It is the fastest way to learn which shortcuts cost money later — and it is why the build standards on this site are not marketing copy.
// start_a_project
Need software that does not exist yet?
If your problem looks like a product rather than a website, say so. That is the work we most want.
