// products

We build our own
software too.

Idara Setu and Idara Connect are live with real users on them today, two WordPress plugins are out alongside them, and ApnaPixlo is close behind. They are Idara Studio products — same team, same standard. They are here because software with real users on it is better evidence than a testimonial.

Idara Setu dashboard: 1,248 students, 1,193 present today, fees collected this month, and a class list with each student marked present or absent

Attendance marked for a whole class in one pass.

Idara Setu

Live

School and coaching centre management.

Live and in use by schools and coaching classes. Attendance, fees, receipts, marks and report cards in one mobile-first app, with WhatsApp reminders going to parents automatically. It replaces the paper register, the spreadsheet, and the class WhatsApp group.

Attendance & fees

WhatsApp alerts

idarasetu.app

Idara Connect: one row from a spreadsheet becomes a WhatsApp message addressed to that customer by name, with their order number and date filled in

One row of your file becomes one personal message.

Idara Connect

Live

WhatsApp messaging for Indian businesses.

Order confirmations, appointment reminders and payment updates go to a whole customer list at once, each one addressed to the person reading it. Built on the official WhatsApp Business API, so a business can see who received a message and who read it without ringing anyone to check.

Business API

Delivery reports

wa.idara.studio

ApnaPixlo preview build: the guest landing screen, where somebody at an event takes a selfie to find their own photos

Preview build — a guest finds their photos from a selfie.

ApnaPixlo

Coming soon

Photo discovery for Indian weddings and events.

A guest will open the event link, take a selfie, and get back only the photos they appear in. Being built for photographers handling thousands of images per event, in the Hindi-English their customers actually speak.

Face matching

In development

Also from the studio

Idara Reading Time

An honest reading estimate on a post, counted from the words that are actually there.

Idara Business Hours

Opening hours that say open or closed right now, not a table the reader has to work out.

Both are live on idara.studio. Each plugin does one thing, which is the whole idea.

// why_we_build_products

An agency that has never shipped its own software has never had to live with its own decisions.

Running a product means carrying the support tickets, the migrations, the version upgrades and the 2am outage. It is the fastest way to learn which shortcuts cost money later — and it is why the build standards on this site are not marketing copy.

// start_a_project

Need software that does not exist yet?

If your problem looks like a product rather than a website, say so. That is the work we most want.